Like other visual designers, UX designers who mindfully apply this principle can create engaging works that help users in their tasks to achieve goals. The common fate principle provides a unique perspective on how users perceive and interact with digital products or services. How Does The Law of Common Fate Work in Digital Design? Notable ones are the principles, or laws, of similarity, prägnanz, common region, figure ground, proximity, closure, and common fate. The human inclination to process visual information accounts for how the elements of a seen image form visual relationships with each other. The Gestalt principles or laws address this tendency of the mind to simplify a complex image so the person sees it in a certain manner. Instead, the mind organizes these elements into a cohesive whole. According to the Gestalt psychologists, people do not visually process their surroundings as a collection of separate parts. The central point of Gestalt theories is that human beings perceive objects in the world in patterns or whole forms. The Gestalt school consisted of psychologists Kurt Koffka, Wolfgang Köhler and Max Wertheimer, working in 1920s’ Germany. “Gestalt” is the German word for “shape” or “form.” It is a psychological theory of visual perception. Because of this, common fate is a staple in graphic design. This phenomenon is natural to the human eye-and mind-because people’s brains tend to seek patterns automatically. According to this principle, when elements in a design show similar movement or behavior, viewers see them as connected. The Gestalt law of common fate addresses motion and orientation in designs. How the Law of Common Fate Determines the “Destiny” of Design Elements
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